Every year we go out on the road for about three months and hit as many tradeshows as we can. It is the perfect opportunity for us to promote our company in real-world locations across the country. We have been able to successfully get new customers and orders at every single tradeshow we attend, and it is second only to our website in driving our sales.
Tradeshows have been instrumental in driving our business growth.
But the real secret of these tradeshows is that it gives us the opportunity to reach customers that don’t even attend these events.
I bet you are wondering how we do it: the secret is handing out promotional products.
We tried this out a couple of years ago when we ordered promotional products in Australia to help promote our brand there. It was the first time that we went to any tradeshows in the country, so we wanted to make a big splash and reach as many potential customers as possible. At the time we handed out printed drink bottles to everyone that stopped at our booth and the response at the show was very positive. Our sales numbers from the tradeshow itself were good, but we were surprised to see another spinoff from the tradeshow:
Our sales actually increased during the weeks following the tradeshows.
It seemed a little irregular at the time, so we dug a little deeper and discovered that the promotional products that we had handed out from our booths were driving sales to our business. You see, these people that stopped and took one of our water bottles were going on with their daily lives with one big change – they were carrying their free water bottle around with our logo and advertising on it.
They were helping advertise our business and products. Inadvertently, it was one of the best ways that we could have ever marketed our business and is a practice that we continue today. For us, handing out promotional products whenever we can is just smart business.