For years we have operated our business under the same logo, and in many ways it has been synonymous with our brand. When customers see our logo they are reminded of the services and products we provide, and it has been the core focus of our marketing campaigns. But even a great logo eventually shows its’ age, and six months ago we decided it was time for a change.
Back when we started this company we would have went to the drawing board ourselves to come up with a new logo, but now, years later, we had the means to hire a professional logo designer. One of the biggest things that I have learned over the years is that a smart entrepreneur focuses on the areas where they excel (in my case, building the business), and they delegate the rest of the work to experts.
And that is exactly what I did.
After spending about a month looking for a design studio to work with us, we went with a firm that specialized in logo design Marbella Spain. We were very impressed with the portfolio of logos they had under their belt, and I just had a good feeling when it came to reaching out to them to see if they would be interested – they were professional and very interested in working with us.
They were a good fit.
We are just waiting to see the preliminary logo designs that they will be delivering to us later this week and then the board will make a decision – I can’t wait to see what they come up with for the new face of our company.
I bet it will be great!