For the last eight months we have been building an email list of both the people that have stopped in at our brick-and-mortar store as well as our company website. We had heard so many times that it was important to “build a list”, and that is what we did.
The problem was that up until this point, we haven’t done anything with it.
I knew that we were sitting on a potential goldmine, but I was smart enough to know that I had no idea as to what to do with it.
As an entrepreneur, I knew that there was a simple solution: all I needed to do was find the experts in the email marketing field and leverage their expertise.
Asking around, I discovered that most people were working with AdmonMedia, a digital agency based out of Melbourne, Australia. I decided to reach out to them to see if they could help our organization out, and they made a great first impression.
We hired them on the spot.
We have been working together for the past week to lay out the goals of our marketing campaigns and it has been easy to work with our rep from the agency. He has been very patient with my questions and I am learning a lot along the way.
In fact, our first email marketing campaign will be starting later next week and I am excited to see the results.