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Starting our First Email Marketing Campaign

For the last eight months we have been building an email list of both the people that have stopped in at our brick-and-mortar store as well as our company website.  We had heard so many times that it was important to “build a list”, and that is what we did. The problem was that up …

Distributing Our Latest Press Release

We have been very active with the business this year launching new products and educating the public about the services we offer.  This active campaign of marketing our company to the people in our community and our world has been very lucrative for our bottom line and we will be continuing our marketing campaign from …

Changing Online Marketing Agencies

After seeing some success with our online marketing ventures, we decided that we needed to get better results.  Sure, our website was generating some sales and helping to bring customers into our retail store, but it wasn’t reaching the global audience that we had expected.  We had exhausted all of our in-house marketing resources, so …

Using Analytics Data to Improve our Marketing Campaigns

For years we have been marketing our site blindly.  We made assumptions as to what people were doing on our site, what keywords they were using to find us, and how we should be promoting ourselves.  While our marketing campaigns did get some results, they were far from our expectations.  I knew we were not …

Taking our Rankings to the Next Level

Just like everyone out there with a website for their business, I have wanted to get our site to the first page of the search engines since day one.  My marketing plan required a lot of work from me on a day-to-day basis, and while we were able to rank for some pretty good terms …

Handing Over our Marketing to SEO Professionals

When it comes to being an entrepreneur, you need to be a jack of all trades.  That means that you develop a general knowledge of many things from human resources, marketing, and accounting.  While you might not need to know the exact details as to how things work, a basic understanding goes a long way …

Effective Marketing to the People of Nigeria

When it comes to marketing to the people of any country, you need to know the best and most effective way of reaching as many people as possible.  Most companies consult ad agencies to get their message across, but it is extremely important to make sure that you are working with a company that understands …

How Social Media Can Benefit your Sites SEO

There has been a lot of confusion lately as to whether or not social media has an effect on SEO.  But the truth of the matter is that these two marketing vehicles coexist and can benefit from each other. Let me explain. Search engines like Google and Bing show a mashup of both trending topics …

Managing my Social Media Accounts with SocialFetch.com

Social media marketing is just as important as search engine marketing these days.  It is in a company’s best interest to have discussions with their customers on as many platforms as possible, but it can be hard to maintain that kind of engagement.  It was a lot easier a few years ago when there were …

Promoting Posts on Facebook

One of the things that I have learned over the past year has been it is important to share any post I write on social sites such as Tumblr, Facebook and Twitter.  If the post gets shared enough online I usually get a lot of sales from the review posts I like. But sometimes sharing …