This year has been one of those years of testing different ideas and measuring their results.  We have looked a multiple facets of our organization in an attempt to make everything that we do more effective.  It has meant examining every aspect of what we do and how we do it in such a way to do one simple thing: better ourselves.

It hasn’t been easy.

It has meant letting go of some of our tried-and-true ways of doing things and really opening up to the possibility that there is a better way to operate our company.

Which is something that I have really struggled with.

But there have been some pretty significant victories as well.  One of the examples that I can think of off of the top of my head would be putting teardrop banners out on the boulevard in front of our shop.  We thought that they would be a way to catch the eyes of passing motorists and convince them to come into our shop.

We gave them a try and they worked.

We included a coupon code on the signs that anyone could use to save five percent off of their purchase if they read the banners as they drove by.  It was a smart way for us to measure the effectiveness of marketing with these teardrop banners, and it consistently drives sales for our business each and every week.

In fact, if you aren’t using teardrop banners to market your business, I think that you are really missing out.